Marketing management is a crucial discipline that drives business growth and success. It encompasses a wide range of activities, including market research, product development, pricing, promotion, and distribution. This article aims to provide a comprehensive understanding of the fundamentals of marketing management and offer valuable insights into effective strategies for achieving optimal results. The Role of Marketing Management in Business Growth Marketing management plays a pivotal role in driving business growth. By identifying customer needs and wants, businesses can develop products and services that cater to their target market, gaining a competitive edge. Marketing management also involves analyzing market trends,…
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